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How The Satéur Brand Came to Be.

Adversity truly births innovation and as cliché as this may sound, Felix Francois found out how true this is in his bid to find a worthy yet affordable engagement ring. An ambitious young man born into a family business focused on fossils and gemstones since 1989, Felix knew the diamond monopoly needed a disruption but not until something happened.

The Story of Satéur

The Satéur brand came into existence in Canada from this incident! Felix Francois had planned his engagement proposal to Michel D’aramitz, a fellow Canadian but to his chagrin, there were no diamond rings affordable enough for this historic event. Who would blame a young man for having a refined taste even if his pockets couldn’t match it at the time?

What to do! The diamond monopoly was as strong as it has always been but as they say, where there is a will, a way must open up. This was the time to break up the diamond dominance in the gemstone market as the price of diamonds had been intentionally raised to increase this advantage, young Felix decided.

He learned all he could about the history of the monopoly, then teamed up with his ‘to-be’ fiancee, Michel D’aramitz who happened to be a gemstone enthusiast. The ingenious young couple pulled their resources together, put in the work and came up with a unique, brilliant alternative more easily-accessible to everyone.

It wasn’t a walk in the park in any way as it took 3 long years of experiments and testing out different strategy before the 2 intrepid Canadians discovered an exclusive formula for combining different rare ingredients to form the sparklingly-cut Satéur Stone which matches diamond in all major aspects minus the price tag and scaling process.

Today, the Satéur brand has served over 100,000 customers in 97 countries, has several warehouses in 5 different countries, namely – Canada, UK, US, China, and Germany, and produces an exquisite lab-made precious stone that costs 1% a fraction of the price of a 2-carat diamond which easily costs up to US$100,000.

In fact, the Satéur brand doesn’t see the Satéur stone as a ‘gemstone’. It’s not diamond. It’s Sateur.

And you deserve one of these beauties. If you can spot one difference visually when you purchase a Satéur Stone, we will offer a refund right away!

Our Mission

At Sateur, our commitment is aimed at the challenges of the fine jewelry industry, namely cost and quality. Everyone deserves to own a piece of handsome, premium gemstone without teetering at the yawning edges of the debt hole in the attempt. For a very long time, diamond has dominated the gemstone market and this monopoly has carried on for years with no major disruptions in place.

This is one of the reasons why Satéur came to be because we believe fine jewelry should not be that expensive. Everyone deserves to wear gemstones and not be restrained by a price tag or society’s opinion.

Actually, we don’t consider the Satéur Stone to be a “gemstone” like diamonds are in the traditional sense. Diamonds are usually associated with high cost and conflicts, massive thanks to how they’re mined from the earth and oftentimes than not, either cause harm to the environment or clashes amongst different parties.

For a gemstone with all these attributes, one would think diamonds would be quite scarce to find but that’s not the case. The confusing question is, why spend a ton of money getting something you can find quite easily in jewelry shops all over the place but yet so expensive?

Fortunately, the Satéur Sparkling Stone has come to the rescue as an equally-matched alternative if you would rather not hand over your hard-earned cash to the diamond monopoly. Our experts specifically created the Satéur Stone using rare ingredients processed through a secret, high-end formula to produce its premium-quality brilliance.

The Satéur Stone was designed specifically for people who believe in forging their own path without apology or fear of criticism or opinion. Generally, people would rather follow the road most often travelled to avoid unpleasantness. However, real growth and uniqueness comes from being able to stand out from the crowd even in the face of social conformity.

In the case of gemstones, most people are afraid of wearing fine jewelry that somehow isn’t what is popularly known. Many would rather not wear jewelry at all if they can’t afford the over-priced gemstones to avoid being labeled as wearing ‘fake’ diamond. This is exactly why the Satéur Stone came into being.

Satéur asks the question – Why spend thousands on diamond, a stone that we’ve been brainwashed to believe view as rare and priceless when we can own Satéur which is similar but costs about 1% the price of diamond. Be liberated. Getting a Satéur means walking your own path and making decisions your way.

Live your life based on the truth and your own choices. This is our mission at Satéur, to awaken your mind and reveal the enlightenment you deserve, empowering you to live your life and dare to be different from society expects.

What You Must Know About Satéur

The name Satéur refers to the awakened ones.

It connotes a movement of awakened minds who have ‘dared to be different’. An awakening of minds that have realized that standing out is often better than blending in like sheep. Satéur relates to leading change in a world filled with following societal patterns and norms when these may not be right. Unlike Diamonds which have been painted as being the ideal jewelry stone through waves upon waves of mass media propaganda by the world’s jewelry monopolists, Satéur means walking your own path and taking your decisions without bowing to mass hysteria – thanks to the social media drug addiction!

The mid 1800s and early 1900s marked a sharp increase in misinformation as regards to diamond. Having been found in surplus amounts in South African mines, the dominant Western players in the jewelry stone market realized the imminent risk if word got out about diamond being quite plentiful – smart thinkers, those ones. Now, a string of measures was put in place to reduce diamond circulation and allow the market forces of demand supply do the rest.

Till this day, my friend, diamonds have been misrepresented and are truly neither rare nor as valuable as you’ve been made to think. Sateur represents the truth, the awakening. Satéur is the next generation of sparkling jewelry.

Own one and dare to be different today.

The Vision Of Satéur

At Satéur, we have a vision of a future where women from any part of the world and any economic class can own the jewelry they like regardless of cost. As brand dedicated to leading this awakening in society as regards to jewelry stones, Satéur is here to set the pace as the next generation of affordable, high-quality, sparkling jewelry for ladies.

We have a vision to empower women by providing incredibly-affordable and luxuriously designed stone jewelry without compromising on their taste. We understand every woman is unique and should be able to express their style and beauty in their choice of jewelry with relative ease.

We have a vision to make exotic jewelry affordable to every woman globally. Currently, a major percentage of women in the world can not own a reasonably-decent jewelry as they would obviously love to. This narrative has to change and we are committed to making it happen.

With Satéur leading the next generation of jewelry stone, every woman can “dare to be different”. Every woman can confidently express their unique style and beauty through their choice in luxurious, high-grade and affordable jewelry. We have served over 100,000 customers in 97 countries. Our vision is to make exotic jewelry affordable and accessible to every woman globally.

You too can join this movement. Be different, be awakened, be Satéur.

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